Email marketing is the practice of sending marketing messages, typically to a group of people, using email.
Below are some key email marketing statistics that support what we believe here at Vizulate Digital, which is yes, email marketing does absolutely work and it is definitely a worthwhile marketing strategy.
Email marketing benefits that make it a vital marketing strategy
Email could be considered more of a long-term plan for connecting with customers. There is always the risk of certain social media platforms becoming irrelevant, even if this is for a short period of time, marketing through these platforms at this period could mean you’re losing valuable time that could be used making connections.
Email, however, has never lost its relevancy and is a crucial tool for many people all over the world.
Email Marketing Predictions for this year and beyond
Omni-channel experience – An Omni-channel experience is a multi-channel approach to marketing selling and serving customers that creates an integrated customer experience no matter how or where the customer is when they reach out. In terms of email marketing, this could include being able to browse the content of a website without having to leave the email.
Customer experience – The customer experience refers to every interaction a customer has with a business, including pre-sale and post-sale. A customer experience strategy should include actionable plans to make sure a business delivers a positive, meaningful experience across all interactions. In terms of email marketing, creating a great customer experience will mean sending less emails to customers, but making the content better.
At Vizulate, we aim to grow your email database organically by encouraging your website visitors to sign up to receive timely emails filled with relevant and engaging content, news, promotions, and offers. We can manage the entire email marketing process from writing and designing the content to delivery and analysis.
If you are a company in need of our email marketing expertise then contact us here for more information.
References
https://blogs.constantcontact.com/20-email-marketing-statistics-uk-businesses-uk/
