LG’s “So real it’s scary”
For this advert, LG installed a grid of monitors on the floor of a lift. People got in, and as the lift started to move, the monitors appeared to show the floor falling away beneath their feet.
This advert was created by LG to showcase their LG monitors, and how good the quality and colour is – it’s so good it’s “lifelike”.
The advert shows no guts and gore, and no people in scary masks. This was just pure terror in its simplest form.
Spotify “Spotify Horror”
In this advert, a group of friends are shown listening to the song ‘Havana’ by Camila Cabello on repeat. The twist is, every time the song is played, a scary-looking doll appears and some of the friends disappear.
However, even though the group know that this song is dangerous to listen to, they keep doing it. The message from Spotify is that they provide “Killer songs you can’t resist”.
Skittles “Floor 9.5”
This advert is part of a series of “bite-sized horror” advertisements produced by up-and-coming horror directors.
The advert is presented by Skittles, written by Simon Allen and directed by Toby Meakins. It is truly scary and really is like a little horror movie. The idea behind this ad is so creepy it could definitely be made into an episode of Black Mirror!
We don’t want to ruin the story for you, so take a look yourself, but beware, it is two minutes of terror.
Starburst “Replacement”
This advert is presented by Starburst and directed by Christopher Leone, and is another advertisement from the “bite-size horror” series.
This short two-minute advert stars a young boy who is visited by and then usurped by, a terrifying, masked doppelganger.
Although these short horror movies don’t necessarily have any relation to the brand or product presenting the advert, the short clips do reflect well on the brand themselves as the adverts are very well written and entertaining.
Green and Black’s “Velvet Edition”
This advert was created by Green and Black’s chocolate to announce their new Velvet Edition range of smooth dark chocolate.
The ad shows a girl dressed as little red riding hood running away from six wolves chasing her.
The girl’s facial expression and body language suggest she is scared, and when the wolves eventually circle her, the audience is led to believe the worst is going to happen.
However, the girl covers her eyes with her hands and begins to count, the wolves run away to hide as if they are playing hide and seek. The message behind this ad is “not everything is as dark as it seems”.
A really simple but effective ad.
