The phenomenal growth in technology has made it crucial for businesses to have an online marketing presence.
Research by The Office of National Statistics (ONS), conducted in August 2017, focusing on the UK’s internet access of individuals (aged 16 and over) and household internet access, shows staggering results.
The data reveals how 90% of households in Great Britain have internet access, meaning customers can discover businesses easier than ever before.
Currently there is a continuous growth of “on the go” internet access, which means that 8 out of 10 adults can view content via a portable device away from home or work. For customers, this means they can contact businesses anytime and anywhere – whether it is through a website or via social media. For businesses it is critical to appear highly in the search pages to be discovered by potential customers and to gain a competitive advantage over rivals.
Additional findings by the ONS discovered how 66% of users operate on a social networking platform; highlighting the importance for businesses to be accessible on social networking sites and the vitality of having current and relevant content available for customers.
Nowadays, consumers are looking for businesses through Facebook instead of the Yellow Pages and are communicating with companies online or through the phone instead of traditionally in-store.
At Vizulate we believe that having an online presence is essential for the growth of every business. If you’re looking to enhance your business’s online presence or develop a digital marketing strategy, contact us on 01484 950 200 or email us at info@vizulate.com.
Sources: Office National Statistics