Ultimately blogging is great for your business because it will increase your sales.
Updating your website with fresh and relevant content will increase engagement especially if it’s a well written, alluring blog that your customers absolutely need. This will drive lots of traffic to your website, which could potentially convert into sales. So why isn’t everyone doing this?
The simple answer is, people don’t think it will work or they do not have enough time. But, creating exciting blog posts for your customers absolutely will bring traffic to your website (even if it takes a little bit of time) and if you find you are too busy with other things in your business, well, you need to get in contact with a digital marketing agency who can help you create captivating content for your blog.
SEO
Blogging will drive traffic to your website not only because your followers on social media are itching to read your next blog, and simply follow the link to read more, but because the more blog posts you add to your website the more your website is being updated with new content which means there is more chance of your business showing up in search engines for relevant searches.
New Audiences
When you have written your blog it is crucial to share on all social media platforms you have. If there is a particular blog post that one of your followers is interested in then this will encourage them to share, like and comment. This activity will more than likely be seen by their followers, which may increase the possibility of those people engaging with your social media and following you. By doing this you’re expanding your social reach but also driving new visitors to your website.
Call-to-action
Blogging gives you the opportunity to take advantage of a call-to-action. For example, if you’re a clothing brand writing a blog about your new fashion line that has just launched, you could pop in a call-to-action at the bottom of your blog offering people a discount code for the new fashion line. This strategy will help convert your traffic into leads.
Relevancy
Being a business that is constantly creating new content for their website will ensure your business stays relevant. Especially if you’re blogging about current news in your industry, or industry topics that you know your customers will find engaging.
A few facts
- Businesses who blog are likely to get 67% more leads than those who don’t.
- Marketers who create consistent blogs are 13x more likely to enjoy positive ROI.
- Businesses who blog are likely to receive 97% more links to their website.
- Blogs have been rated as the 5th most trusted source for accurate online information.
References
https://blog.hubspot.com/marketing/business-blogging-in-2015