Permission-based marketing refers to consumers opting to receive marketing offers and announcements from a brand, this is usually done through email marketing. There are two types of permission marketing: express-permission marketing, and implied permission marketing.
- Express-permission marketing – This type of permission marketing is when the consumer provides a company with their email to receive marketing messages via email..
- Implied permission marketing – This is when a business already has a relationship with the consumer – this could be someone who frequently buys from the company, or is a frequent website user.
Permission-based marketing is a great way to offer incentives that align with a customer’s interest.
On the other hand, non-permission based marketing happens when a consumer receives offers without their consent. When this happens, it can damage any potential trust and brand loyalty that could be made if only permission-based email marketing was used.
Is permission-based email marketing worth it?
The short answer is yes, but here’s why…
Permission-based email marketing is a cost-effective marketing method, it helps maintain strong client relationships, and can boost leads.
By putting more time into what your customers want to see, your customers will become loyal to your brand. High-quality email marketing will also build a positive reputation around your brand.
With marketing emails, it is important to be wary of sending too many. It may be tempting to send out as much information to your email subscribers as you can, but this could overwhelm the customer, and they will start to lose interest and possibly become annoyed.
The same can be said if you are sending too few emails. If you don’t send an email newsletter or promotional email out at least once a month, then a subscriber may well forget about your brand..
Here are some good content ideas to keep in mind when using permission-based email marketing:
- Promotions – Send subscribers a notification if you have a promotion that may spark their interest.
- Newsletters – Keep subscribers up to date with information about company or industry-related news, as well as updates to any products or services.
Permission marketing examples
- Make sure the customer grants permission to be added to the subscriber list.
- Make it clear that the consumers’ information is private.
- Provide an easy to locate unsubscribe button in the footer of emails.
- Add personality – email marketing is a chance to show off your brand’s personality.
If you are interested in using email marketing as part of your marketing strategy, but you are unsure how to go about it, then reach out to an experienced digital marketing agency to help you.
At Vizulate, we aim to grow your email database organically by encouraging your website visitors to sign up to receive timely emails filled with relevant and engaging content, news, promotions, and offers. We can manage the entire email marketing process from writing and designing the content to delivery and analysis.
For more information on how we could help, call us on 01484 950 200 or email us at info@vizulate.com.
Reference https://blog.hubspot.com/marketing/permission-marketing-automation