Apple “Welcome Home”
Looking back at some of the best ads of 2018, I stumbled upon Apple’s “Welcome Home” ad. The reason I believe this is one of the best ads of 2018 is based on the fact it’s hugely artistic and very ambitious.
The ad creates a scenario where FKA Twigs is transported to a magical new reality within her own home. The ad suggests that the Apple HomePod can create a sense of escapism, in this particular ad, it emphasises that music and sound quality can transport us to a whole new world.
When I first watched “Welcome Home”, I initially thought that I was watching a CGI packed ad. However I stumbled across the making of Welcome Home, and I was completely wrong, the moving apartment in the ad is made from hydraulics that move the entire set to the beat of the song. I was super impressed with the creativity and work that was put into it – take a look:
The only criticism that this ad has faced, is the loss of connection to the actual product. However, I would challenge this critique and argue that the ad does completely the opposite. It take’s the audience through the whole journey of what listening to a HomePod could feel like, which I believe is always keeping the HomePod as the forefront of the ad.
I think “Welcome Home” is a truly unforgettable ad, and one of the best of 2018.
Let us know over on Twitter what you think of this ad! Do you think the ad lacks any real connection to the product?
Twitter: @VizulateDigital