If you own or run a manufacturing company, then you may not have considered the impact digital marketing could have on your business.
Website
If your website looks like it’s stuck in the noughties, then you really need to up your game and budget for a brand new mobile responsive, user-friendly website. It doesn’t have to be super fancy, but it should at least do the following:
- Clearly define and showcase your products and services (consider separate pages for each, including pictures and videos).
- Your mission, vision, values, history, and differentiators.
- Meet the team – who are the people behind the business?
- Contact information – make it as easy as possible for your customers to contact you.
- News blog – feature content regarding current company news, industry trends, and articles relating to how you can help people with your product/services. Become an industry authority.
- Employ best practice Search Engine Optimisation (SEO) – You could have the best-looking website in the world but if your users (and Google) can’t find it – it’s pointless.
Google Ads
Google Ads is a great way to reach your targeted audience. The advertising platform allows you to create online ads that showcase your products and service. Below are some benefits of using Google Ads:
- Google’s massive reach
- Increased brand awareness
- Outrank competitors ads and organic listings.
- Full control of campaigns
- A range of targeting capabilities
- Schedule ads to reach the target audience at the right time
- Harness intent
- Bring any budget to the table
- Highly measurable results
Remarketing Ads
Remarketing Ads are useful to show to people who have previously been on your website. If you are wanting to promote a specific product range or service, then this type of ad can bring back visitors who may have recently viewed your website.
Content, content and more content!
If you want to get your content found in Google’s search engine result pages then a solid content marketing strategy which includes writing new compelling customer-focused content will help you in the right direction. The two key points to creating content are one, being consistent, and two, creating useful content.
Being consistent means writing at least one to two blog posts per month, and useful content means creating content that potential customers will be genuinely interested in. In doing this, Google is more likely to bring your content to the top of the results page.
Content ideas for manufacturers:
- Case studies
- Company news
- E-Books, videos and how to guides
- Detailed product specifications
- Opinion pieces on manufacturing industry news
Social media
As a manufacturing or engineering business, you may think you don’t need to be on social media because you’re customers aren’t. Well, you’d be wrong. With more and more social media platforms emerging, there’s sure to be a platform that works for you and allows you to engage with your potential customers. Social media allows you to engage with potential customers through sharing any content you would on your website, opening up your products/services to an even wider audience. It also allows you to build relationships through the interactive elements of social media.
Email Marketing
Email is an extremely effective way to reach your target market and keep current customers informed on company news, product/service information and industry news. Most importantly, it will keep your products/services at the forefront of your buyers’ minds.
Before the start of 2019, there will be more than 3.8 billion email users worldwide, and there are 74 trillion emails sent per year. This highlights the importance of email marketing not only for manufacturers but for any industry.
So, why should a manufacturing company start digital marketing?
Firstly, potential customers are highly likely to search for products and services online before they make contact with a company, and they will probably click on one of the links on the first result page. When your company’s website is near the top, potential customers will see your company as reliable and trustworthy.
Secondly, other businesses in the manufacturing industry are not embracing digital as well as other industries. If you embrace digital marketing and do it well, it is an opportunity to stand out as a leading, forward-thinking manufacturing business and capitalise on it with your customers.
If you own or run a manufacturing business and want to implement a digital marketing strategy but don’t quite know where to begin then you might benefit from working with a digital marketing agency with experience in marketing manufacturing businesses.
At Vizulate Digital we have worked with a number of manufacturing and engineering business that have enjoyed success as a direct result of the digital marketing strategies we have implemented.
For more information contact us here.
References
https://www.webstrategiesinc.com/blog/best-digital-marketing-tactics-for-manufacturers