We’ve got some great clients at Vizulate who we support with a range of digital marketing services. Meet one of our latest clients… Children’s Place Day Nurseries who own and operate 14 nurseries across West Yorkshire.
1) Tell us your name, business and job title
Debbie Burke, Co-Director Children’s Place Day Nurseries
2) Tell us what your business does as though you were describing it to your grandma
Day Nurseries providing high-quality childcare for families with children 0-5
3) How long have you been in business and what’s your proudest achievement in that time?
27 years. Every day we support children and families and strive so hard to give all children in our care the best start in life. We are proud to be making a difference and laying the foundations for children’s futures. We are also really proud of our Charity ‘Children’s Place Foundation’ that works with the children’s workforce to champion childhood and improve life chances.
4) Who are your main customers and what does your business or product help them to achieve or do better?
Families with children aged 0-5. We provide parents with flexible and affordable childcare, and with the children at the heart of everything we do, we offer early experiences that will last a life time.
5) What do you think is the difference that makes your business special compared to your competitors?
The childcare sector has been navigating rocky roads over these last few years, I think our resilience and determination to keep going for the children, their families and each other has helped us enormously. We are lucky to have a ‘family’ atmosphere across the company – we have 14 settings across West Yorkshire, but all staff ‘muck in’ together, sharing the load when necessary and championing each other when we achieve. We have a great staff turnover – some of our staff have been with us since day 1! We value the children and each other and that ethos is shared with the families that are looking for somewhere and people to trust with their children.
6) When did you realise you needed some help from Vizulate Digital? What were you wanting to do or achieve?
Our website wasn’t working for us. We wanted a more user-friendly site, that helped parents get in touch with us easier. We needed to understand our user journey better and ensure we were accessible. We wanted to achieve a more modern look and feel to our established brand and capture more interest online – including through social media.
7) How do you feel working with Vizulate has helped you to achieve your goal?
It’s been great to have someone focussing on what works for us in the digital marketing sphere. We are now in a more competitive market, but we aren’t natural online competitors – Vizulate have helped us to up our digital game but keep things comfortable. We have support from Vizulate to help us develop in this area and open our eyes to opportunities.
8) What’s been the most refreshing thing about working with Vizulate Digital?
It has been great to work with a digital company face to face. We are thrilled to be working with a local company that are providing globally competitive advice and helping us find our place online.
9) In what way does working with Vizulate Digital enable you to run your business more effectively?
We now have a website fit for purpose – our ‘customers’ can now get a feel for us as a business from our website and get in touch with us easier.
10) What’s the thing you value the most about the advice and support Vizulate Digital gives you?
The honesty – we’re confident that Vizulate are providing us with advice that benefits us, even when that might not be in their business interests (e.g. when our Facebook adverts didn’t work as well as hoped, their advice was honest and solution focussed which would ensure we didn’t ‘waste’ money.)
11) If you had to summarise Vizulate Digital in three words, what would they be?
Honest, valuable and focused.
To find out more about Children’s Place visit https://www.childrens-place.co.uk/
Do we sound like a digital marketing agency you could work with? Contact us to find out how we can help your business.