Officers use latest social media craze to deliver powerful message.
The Met’s Mannequin Challenge video delivers a serious and powerful message, particularly for this time of year; don’t drink and drive. However, it is part of a wider campaign to raise awareness of the possibility and consequences of being over the limit the day after a heavy drinking session.
The mannequin video depicts the aftermath of a collision as a result of drink driving. All involved gave up their free time to make it.
Commander Neil Jerome, from the Met’s Territorial Policing Command, said:
“Our mannequin challenge is simple, but hard hitting and illustrates the consequences of driving when intoxicated.
“Anyone who drives a vehicle when they are over the prescribed limit of drink and/or drugs, legal or illegal, is not only breaking the law but poses an unacceptable risk to themselves, their passengers and other road users.
“If you are caught under the influence you face very serious penalties which may include a mandatory 12-month ban, points on your licence and even time in jail. You may also lose your job and loss of your independence.
“The Met is taking positive action during this campaign and at all times, to catch those who break the law in this way and bring offenders to justice. We will be proactively patrolling to stop, arrest and convict those found to be over the prescribed limit. So our message is clear: Don’t do it!”
For more information about drink driving you can Like the Think! Road Safety Facebook page here.
And, did you know if you’re the ‘designated driver’ over the festive period you could claim a free Coke?
