Website speed is so important and is a great metric towards your overall digital marketing strategy. It also has a major impact on search engine optimisation (SEO).
If a website is very slow, then the number of conversions are likely to be low, there is likely to be a high bounce rate and a low number of pages per visit. A slow site will ultimately make people lose their patience, and it will increase the chances of the user never coming back to visit your site again.
If your website is slow, and has a long and complex conversion funnel, then users dropping off the website is going to be even more likely.
How does site speed impact SEO?
Site speed is a ranking factor, and even more so on mobile phones. The reason site speed is a ranking factor is because it is a sign of website quality, and also a sign of quality user experience. A fast site speed will result in a more positive user experience, while a slow sight speed is likely to result in a negative one. If a user is having a more enjoyable experience on a fast loading website, then they are more likely to convert.
Your website could be considered slow if the page loading speed is over 3 seconds.
How to improve your site speed
Here are a few simple ways you could improve your site speed
- Minimise landing page redirects and plugins.
- Compress files to decrease mobile rendering time
- Remove render-blocking JavaScript
- Optimise images to reduce file size without diminishing visual quality
These are just some ways you can reduce your site speed. For further help in improving your website speed, reach out to an experienced web design & digital marketing agency.
At Vizulate we ensure all the websites we create are built with speed and performance in mind. , for more information on how we could help, contact us on 01484950200 or email us at info@vizulate.com.
Reference https://powerdigitalmarketing.com/blog/the-importance-of-site-speed-in-2018/#gref
