With more and more social media platforms emerging, it’s likely there’s a platform you can utilise to generate more business – regardless of your industry or market.
But, it’s no good just having an account, or doing meaningless updates it’s important to have a social media strategy with clear objectives. .
Following the below dos and don’ts will help execute a meaningful and engaging approach that will generate results.
The Dos
Save time, re-purpose!
Re-purposing is a great tactic. However, it is important to be thoughtful about the way you’re re-using someone else’s content. It’s important not to copy everything word-for-word because you want to make sure you’re talking in a way that is relatable and easy-to-understand for your particular audience.
Interact, interact and interact
Interacting with your current clients and prospective clients will keep you in the forefront of your customers’ minds, and doing this shows you care about what they are doing and saying. This could mean simply commenting on their posts, or simply asking questions that inspire a response and encourage conversation.
Identify platforms carefully
Depending on what industry you operate in, it’s likely that the social platforms your audience uses will be different to someone else. Therefore, it’s important to identify what platforms your audience uses to get the most out of a social strategy. If the majority of your target audience engages most with Facebook, but you’re posting content on Instagram, then your content is going to waste!
Be innovative
Always be thinking of new and innovative ways that you can present information to your networks. For example, this could be through creating a short video or creating a podcast to share on your social platforms.
The Don’ts
Don’t ignore your audience
Ignoring your audience is the worst thing you could do, this gives the impression that you just don’t care. Sometimes you might not mean to ignore your audience, for example, you may have set up an account on a social platform with the intention to actively use it, but then you find you don’t have the time.
Either don’t set up an account if you think you don’t have the time, or get a digital marketing agency to help you manage your social media.
Don’t be a robot
When interacting with your audience, it’s so important to show some personality, people buy from people!
One size does not fit all
It’s important to consider not only the type of interaction that typically happens on a given platform, but also the audience you are trying to reach with that platform. If your social strategy for Twitter, Facebook, and LinkedIn were to be exactly the same, then you would need to reconsider your plan.
If you don’t have the time to implement a social strategy, then getting a digital agency to help organise and manage your social profiles could be worthwhile.
At Vizulate, we understand that knowing which social media platforms are right for your business is tricky, and keeping your social media and website up to date with fresh and engaging content can be time-consuming.
We work with you to create a steady stream of regular and relevant content that keeps your business in the forefront of your customers’ minds.
For more information, contact us here.
References
https://www.toprankblog.com/2011/12/20-social-media-dos-donts/
